Tencent is a global technology giant, known for leading platforms across gaming, social media, cloud computing, and fintech. With products like Honor of Kings, PUBG Mobile, WeChat, and QQ, Tencent serves billions of users around the world.

As Tencent expands its portfolio of AI and edge-enabled services, delivering content quickly and reliably has become critical - especially for real-time gaming and app experiences across China's vast and diverse network landscape.

The Challenge: Scalable, Low-Latency Content Delivery

To keep pace with its growing ecosystem and deliver seamless digital experiences, Tencent needed to:

• Distribute large game files and updates with minimal latency, even during high-traffic hours
• Reduce bandwidth pressure on centralized infrastructure during major launches
• Ensure smooth in-app performance across regions with varying network reliability
• Scale delivery capacity without investing in new data centers

Traditional content delivery networks offered limited flexibility and high costs, particularly during peak gaming and event-driven demand surges.

The Solution: Titan PCDN for Decentralized Edge Delivery

Tencent adopted Titan PCDN, a decentralized programmable content delivery network, to modernize its infrastructure. By integrating Titan's distributed architecture into its delivery pipeline, Tencent was able to:

• Cache large game assets, updates, and app content closer to end users
• Use intelligent routing to dynamically select the most efficient edge nodes
• Scale content delivery on-demand during high-traffic spikes
• Reduce overall distribution costs through Titan's community-powered network

This decentralized approach gave Tencent the agility to respond to usage patterns in real time while improving performance across the board.

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The Results

By leveraging Titan PCDN, Tencent achieved:

Up to 60% Faster Delivery Game updates and media files reached users significantly faster, especially in high-demand regions.

Lower Latency at Peak Times Content was delivered more reliably during large-scale events and game launches, improving user experience.

Reduced CDN Costs The decentralized model helped lower distribution expenses, especially during national-scale rollouts.

Improved Engagement and Retention Faster content access led to better player experiences and stronger in-app engagement metrics.

The Takeaway

Titan PCDN enabled Tencent to move beyond traditional infrastructure constraints and deliver content at speed and scale. With decentralized edge nodes and smart routing, Tencent now provides smoother gameplay, faster downloads, and more reliable app services for users across China and beyond.

Key Stats at a Glance:

• Up to 60% faster delivery in high-demand regions
• Reduced latency during national events and game launches
• Lower distribution costs
• Higher retention and engagement

Tencent powers global real-time gaming and AI services with Titan. It cuts latency by 60% and scales content delivery with decentralized edge nodes.

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