ByteDance delivers infrastructure for some of the world's fastest-growing digital platforms, including TikTok, CapCut, and a broad suite of cloud, AI, and video services. As Bytedance expanded internationally, delivering high-speed, low-latency experiences in emerging markets became a critical priority.

To compete with global cloud giants and meet surging user demand, Bytedance needed a smarter way to accelerate content across underserved regions without the high costs and limitations of traditional CDN infrastructure.

The Challenge: Delivering at Scale in Underserved Regions

Bytedance's international growth exposed key infrastructure gaps in regions like South America, Southeast Asia, the Middle East, and parts of Africa. To deliver competitive experiences, the company needed to:

• Accelerate delivery for video, app data, and APIs outside China
• Reduce latency in high-growth but underconnected regions
• Decrease dependency on centralized CDNs that often underperform at the edge
• Support rapid traffic growth from global platforms like TikTok and CapCut
• Scale on demand without heavy infrastructure investments

Legacy content delivery networks lacked the reach and flexibility required to meet these challenges efficiently at a global scale.

The Solution: Titan PCDN for Decentralized Edge Delivery

To overcome these limitations, Bytedance integrated Titan PCDN, a decentralized content delivery network designed to optimize performance in regions with limited infrastructure.

With Titan PCDN, Bytedance was able to:

• Cache content like videos, app files, and APIs on distributed edge nodes near users
• Route traffic dynamically to the nearest and highest-performing node using smart algorithms
• Lower bandwidth costs with Titan's community-powered delivery model
• Customize edge caching strategies for specific regions and services to optimize performance

This approach allowed Bytedance to serve content with higher speed and consistency, even in challenging network environments.

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The Results

Titan PCDN helped Bytedance achieve major improvements in global performance and cost efficiency:

35% Reduction in Global CDN Costs Titan's decentralized model reduced delivery costs, particularly in high-traffic international markets.

Improved Reliability and Redundancy Decentralized routing eliminated single points of failure and increased overall service stability.

Faster Market Expansion With Titan's global node base, Bytedance was able to scale into new regions quickly without needing to build new infrastructure.

The Takeaway

Bytedance turned to Titan PCDN to solve one of the most pressing challenges in cloud infrastructure: how to deliver fast, reliable digital experiences in regions where traditional CDNs fall short.

By adopting a decentralized edge model, Bytedance was able to improve performance for platforms like TikTok and CapCut while lowering costs and accelerating global growth.

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